To deepen industry-education integration and empower professional practice, on January 6, 2026, the International Institute of Creative Design invited Mr. Qu Shen, Founder and Production Director of Shanghai Jingli Culture Co., Ltd., to the professional practice classroom of Product Design. Mr. Qu delivered an insightful industry sharing session filled with practical knowledge for the students.
As a seasoned professional deeply rooted in the field of creative advertising imagery for products, Mr. Qu Shen has consistently maintained a commercial practice-oriented approach. He adheres to the principle of starting from precise product positioning, systematically deconstructing the entire operational workflow of creative imagery—from conceptual logic and detailed execution to final commercial delivery. Drawing upon his extensive industry cases and frontline experience, he transforms abstract and complex creative concepts into concrete, actionable implementation guidelines. Through this approach, students are guided to gradually appreciate every critical stage from the germination of creative ideas, refinement of proposals, to the complete presentation of final works. In doing so, students not only gain an intuitive understanding of the complete chain of creative formation but also develop a deeper comprehension of how to achieve the delicate balance between creative expression and practical value in the commercial imagery production process.
This Entrepreneurs in the Classroom initiative has built a bridge between campus and industry, not only equipping students with cutting-edge industry knowledge and practical experience but also broadening their professional horizons. Moving forward, the International Institute of Creative Design will continue to advance university-enterprise collaboration, inviting more industry leaders into the classroom to keep teaching content closely aligned with industry demands—empowering students to grow into versatile design talents that combine creativity with practical capability.
