On the morning of April 18, the International Institute of Creative Design organized a lecture titled Things About Intellectual Property. The event featured Mr. Jiang Weihui, General Manager of Shanghai Weijia Culture Media Co., Ltd. and Vice President of the Creative Community at Visual China Group, as the keynote speaker, providing crucial guidance for all postgraduate students of the Institute on academic research and innovative practice.
Mr. Jiang Weihui initiated the session with a case study titled The Copyright Boundaries of a Poster, guiding students to analyze the originality of design elements and stimulating their thinking on the distinction between originality and adaptation rights. Through interactive Q&A, he clearly delineated the legal definition of intellectual property, explaining the fundamental differences between legally permissible reference and infringing plagiarism, thereby establishing a clear legal boundary for academic research and commercial practice. Subsequently, using the Qingdao Beer Braving the Adventures series icons as an example, he illustrated how copyright transforms creative ideas into commercial value, emphasizing the need for university students in the digital age to enhance both their awareness of rights and awareness of risks.
During the interactive session, students actively posed questions, which Mr. Jiang addressed one by one, creating a lively atmosphere. He reminded students to focus not only on the generation of creative ideas but also on the protection of intellectual property, avoiding infringement and utilizing legal frameworks to safeguard their rights and interests.
The lecture provided students with an in-depth understanding of intellectual property, significantly enhancing their awareness of academic norms and ability to protect innovative works. This has laid a solid foundation for cultivating versatile talents equipped with both innovative capabilities and legal literacy.
