On the afternoon of October 23rd, the International Institute of Creative Design held a themed lecture on Upholding Integrity and Innovation - Collision between Shanghai Arts and Crafts and Current Cultural and Creative Industries in the 327 Virtual Reality Lecture Hall of the Industry Education Integration Building in Changning Campus, practicing the concept of Enterprise Mentors Entering the Classroom. The lecture was given by Mr. Xu Wangde, Deputy Director of Shanghai Arts and Crafts Research Institute, and hosted by Professor Cai Xiao in series.
Director Xu talked about the origin of modern Shanghai Arts and Crafts and the Shanghai Arts and Crafts Research Institute, the Shanghai style of Shanghai Arts and Crafts design, and the current development of cultural and creative industries. The theme covers the innovative process of cultural and creative design from the first generation to digitalization.
He particularly emphasized the rapid development of AI technology and the unstoppable digitization process, with new technologies, methods, and trends impacting the modern arts and crafts design industry. The changes of the times have brought enormous challenges to the improvement of designers' abilities and knowledge updates. The new generation of design talents should embrace the future with an open attitude, make good use of digital technology, reactivate and create excellent arts and crafts skills, and play an important role in spreading and inheriting excellent intangible cultural heritage.
The content of this lecture is rich and practical, providing students with good inspiration for expanding classroom theoretical learning, integrating industry and education, and revitalizing intangible cultural heritage. The students responded positively and had a lively discussion with Director Xu on the professional issues they were concerned about. Students not only comprehend the theory and management practice of cultural and creative design, but also master how to self manage and better plan their careers, laying a solid foundation for future development.
